Coastal Carolina Pioneers Free Concessions in NCAAF

In a groundbreaking move, Coastal Carolina University has announced it will provide free concessions to fans attending football games during the 2025 season. This makes the Chanticleers the first FBS program in the nation to implement such an initiative, setting a new standard for fan engagement in college football.

Elevating the Game Day Experience

Athletic Director Chance Miller emphasized the program's commitment to its supporters:

"Our fans are the heartbeat of Teal Nation, and we're always looking for ways to elevate their game day experience. We're excited to offer free concessions this fall as a way to say thank you for the energy, passion, and support they bring to Brooks Stadium every game."

How It Works

• Fans with a game ticket can select up to 4 items per visit at concession stands.
• Menu options include hot dogs, nachos, popcorn, and fountain drinks.
• No limits on the number of visits, but fans must scan a dedicated app each time.
• Exclusions: Alcoholic beverages, specialty items, and third-party vendor products are not part of the promotion.

Financial and Fan Impact

• Average attendance at Coastal Carolina games in 2024 was 21,415, aligning with Sun Belt Conference norms.
• While exact figures weren’t disclosed, similar programs report concessions generating $250,000 per game.
• The athletic department has a history of creative promotions, including a season ticket refund offer if basketball teams won 35+ games combined (they fell just short with 33 wins in 2024).

What’s Next?

• No confirmation yet on whether ticket prices will adjust to offset the cost of free concessions.
• The initiative could inspire other FBS programs to rethink fan perks in a competitive market.

This bold step underscores Coastal Carolina’s dedication to fan-centric innovation, potentially reshaping expectations across college athletics. Will other schools follow suit?