The Wilfs' Legacy: Building a Championship Culture with the Minnesota Vikings
Explore the Wilf family's 20-year journey as owners of the Minnesota Vikings, their commitment to excellence, and their ultimate goal of winning a Super Bowl.

The Wilfs' Vision for the Minnesota Vikings
When the Wilf family took over the Minnesota Vikings in 2005, they inherited a franchise in need of transformation. From their first day as owners, Zygi and Mark Wilf, along with their cousin Leonard, made it clear that they were committed to building a first-class organization. Their initial investment in refurbishing the team's practice facility and restoring the iconic Viking ship was a symbolic gesture of their dedication to excellence.
Building World-Class Facilities
Over the past two decades, the Wilfs have worked tirelessly to create state-of-the-art facilities for the Vikings. The construction of U.S. Bank Stadium and the TCO Performance Center has set a new standard in the NFL. These facilities not only enhance the player experience but also provide fans with an unparalleled game-day atmosphere.
On-Field Success and Challenges
Under the Wilfs' ownership, the Vikings have maintained a competitive edge with a .543 regular-season winning percentage. However, postseason success has been elusive, with only three playoff wins since 2005. Despite these challenges, the Wilfs have remained patient and focused on long-term success. Their recent contract extensions for General Manager Kwesi Adofo-Mensah and Head Coach Kevin O'Connell, along with a league-high cash payroll, signal their commitment to building a championship-caliber team.
A Family-Owned Legacy
The Wilfs' approach to ownership is deeply rooted in family values. Their horizontal leadership model ensures that decisions are made collaboratively, while their "nose in, hands out" philosophy allows their football operations team to thrive. This stability has created a positive work environment, as evidenced by the Vikings' consistent "A" grades in the NFL Players Association's annual survey.
Community and Fan Engagement
Beyond the field, the Wilfs have prioritized community engagement and fan experience. Their efforts to integrate the Vikings into the fabric of Minnesota have strengthened the bond between the team and its supporters. From family-friendly game-day activities to community outreach programs, the Wilfs have made the Vikings more than just a football team—they've made them a cornerstone of the community.
The Ultimate Goal: A Super Bowl
For the Wilfs, the journey is far from over. Their ultimate goal remains bringing a Super Bowl championship to Minnesota. With young quarterback J.J. McCarthy leading the charge and a roster brimming with talent, the Vikings are poised for a deep playoff run. As Mark Wilf aptly put it, "Championships, fan experience, community—these are the pillars that drive us."
Looking Ahead
As the Wilfs enter their third decade of ownership, their vision for the Vikings remains clear. They are committed to building a legacy that extends beyond wins and losses, one that honors the team's storied history while paving the way for future success. For the Wilfs, the journey is about more than football—it's about creating a lasting impact on the Minnesota community and the NFL as a whole.