Strategic Restructuring for Financial Compliance

Everton FC has finalized the sale of its women’s team to Roundhouse Capital Holdings, a subsidiary of the Friedkin Group, as part of a strategic effort to comply with the Premier League’s Profitability and Sustainability Rules (PSR). The transaction, undisclosed in value, allows the women’s team to operate as a standalone entity while enabling the men’s side to record the sale as revenue, improving their PSR standing after previous point deductions.

Friedkin Group’s Vision for Women’s Football

Owned by American billionaire Dan Friedkin, Roundhouse Capital Holdings aims to attract minority investors to accelerate growth in Everton’s women’s program. This mirrors recent moves by Chelsea and Aston Villa, whose women’s teams were sold to parent companies BlueCo and V Sports, respectively. Notably, Chelsea’s 2024 sale led to Reddit co-founder Alexis Ohanian acquiring an 8-10% stake.

Performance and Commercial Potential

In the 2024-25 season, Everton Women finished 8th in the WSL and reached the FA Cup fifth round. Financial expert Kieran Maguire highlights the untapped potential:

"This creates avenues for targeted sponsorships and a distinct fanbase. With proper pricing and marketing, women’s football can attract new demographics – a key selling point for investors."

Industry-Wide Trend in Women’s Football

• Chelsea: Sold to BlueCo for £200m (2024)
• Aston Villa: Transferred to V Sports (June 2024)
• Revenue Drivers: Rising attendance, Lionesses’ success, and UEFA Women’s Euro momentum

Future Outlook

Everton Women retain access to Goodison Park, enhancing their appeal to investors. The Friedkin Group’s decision aligns with a 17% YoY increase in WSL commercial revenue reported in 2024. With the women’s team now positioned for independent growth, Everton aims to leverage the global surge in women’s sports valuations, projected to reach $1.28bn by 2031 (Deloitte).