Abi Tierney's Vision: Revitalizing Welsh Rugby with Passion and Strategy
Abi Tierney, WRU's first female CEO, shares her ambitious plan to elevate Welsh rugby back to the world's elite, addressing challenges and fostering sustainable growth.

Abi Tierney's Ambitious Goals for Welsh Rugby
Abi Tierney, the first woman to be appointed as the Welsh Rugby Union (WRU) chief executive, remains steadfast in her commitment to transforming Welsh rugby. Despite the challenges, Tierney's passion and strategic vision aim to propel the Wales men's team back into the world's top five by 2029.
Current Challenges and Strategic Adjustments
Since taking office in January 2024, Tierney has faced a tumultuous period in Welsh rugby. The national team has slipped to 12th in the world rankings, and financial constraints have forced the WRU to consider reducing the number of regional teams from four to three or even two by the 2027-28 season.
Financial Realities and Future Plans
The financial downturn, exacerbated by Cardiff's administration in April, has significantly impacted the WRU's plans. Tierney acknowledges the need for a revised strategy that balances performance and financial sustainability. The WRU is in discussions with the United Rugby Championship (URC) to explore viable options for team reduction, ensuring that the remaining teams are adequately funded and competitive.
Commitment to Players and Staff
Tierney emphasizes the importance of providing certainty to players and staff amidst these changes. She is committed to honoring player contracts and ensuring that all stakeholders are treated with respect and transparency. The goal is to create a sustainable model that avoids future disruptions and allows Welsh rugby to thrive.
Looking Ahead
Tierney's leadership is marked by a clear vision and unwavering determination. She believes that the proposed changes, though challenging, are necessary to secure a prosperous future for Welsh rugby. By fostering collaboration and maintaining integrity, Tierney aims to navigate the WRU through this transformative period and achieve long-term success.
For more insights into Tierney's strategies and the future of Welsh rugby, stay tuned to our updates.